Having a well designed website is about more than just looking good. When it comes to design, you need to think about your visitors. You need to consider how the site will be used and how easy it is to use. You need to think about what is best for the user, not just your personal preferences.
With the right design, you can increase the time visitors spend on your site, boost conversions, lower bounce rates, and get higher pages per visit. We take a look at the top ten design tips that will not only make your website look good, but also make it engaging, easy to use, and efficient.
Think about the user
A well designed website is one that has considered the needs of the user. What is the purpose of your site? Why are your visitors there? Your design will need to cater to these requirements. Whether your users are looking for a way to purchase your goods or services, find out more information, or simply want to be entertained, you will need to build the website in a way that allows users to quickly find what they’re looking for.
Use intuitive navigation
People don’t want to spend loads of time and effort trying to navigate your website. Make it as easy as possible for them by thinking about your navigation and using a logical page hierarchy. Make it easy for them to find their way back by using breadcrumbs and use clickable buttons to lead them in the right direction. If it takes them too long to find what they are looking for, they will abandon your site and move onto the next.
Keep load time to a minimum
Pick colours wisely
Colours can have a significant impact on how your users will judge your website. The right palette can help to improve the user experience, by making your text easy to read, or creating the right balance and harmony. If you want a sleek, modern design, then use white space and negative space. Try to use vibrant colours sparingly, when trying to get the attention of your visitors.
Make it easy to read
These days, the world moves at a fast pace. When people use the Internet, they want to be able to access quickly the information they need. That’s why it’s important that your content is clear and easy to read. To do this, try splitting your content into sections, using headings and subheadings, and using shorter sentences.
Choose the right typeface
There are so many different typefaces to choose from, but sometimes it’s best to keep things simple. Go for fonts that are easy to read online, such as Verdana and Arial. When it comes to size, the ideal for online reading is 16px. You should try and stick to a maximum of three point sizes and three typefaces for a sleeker finish.
Go for an “F” pattern
When people look at their screens, they tend to follow an “F” pattern. That means people are more likely to see the content placed on the top and left of the screen. The right side, on the other hand, is rarely looked at. Make the most of this by working with your reader’s natural eye movements and place the most important information on the top and left of the screen.
Make the most of images
Having the right images on your website can make all the difference. Not only will it make your site more visually appealing, but it will also help you to connect with your audience and with brand positioning. That is why it’s important that you choose your images wisely.
Consider investing in professional, high-quality images of your products or business. Otherwise, you can use stock photos to help improve the look of your website. As well as photographs, you should include other visual elements such as graphics, videos, and infographics.
Use a grid based layout
To make your content more visually appealing and easy to read, you may want to consider using a grid based layout. If you don’t properly structure your content, then it can end up looking messy and unorganised. With this layout you can arrange your text into boxes, columns, and sections that are neatly organised and improve the design of your site.
Make your site mobile friendly
You will have heard that people are using their phones more than ever before. Your website needs to be easy to read and use whether people are using a mobile phone, desktop, or tablet. If your site is currently not mobile friendly, then you may want to consider rebuilding it in a responsive layout that automatically adjusts to fit different screen sizes. Otherwise, you can build a separate website specifically for mobile users.