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WHY DOES YOUR WEBSITE MATTER?
A great website clearly communicates the market needs you to address, how you address them and what you want your potential customers to do to connect with you. But, it also needs to be visually appealing and take them on a lyrical journey through your content.
IS YOUR WEBSITE TICKING ALL THOSE BOXES?
Our web design team knows marketing, SEO and stunning design and brings those together in every web development project.
BIG BUSINESS WEB EXPANSION PROJECTS
MEDIUM BUSINESS REBRANDING
SMALL BUSINESS WEB DESIGN
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FUNCTIONAL AND SLEEK WEB DEVELOPMENT
Our APEX Digital web design team creates and develops future-ready conversion-optimised websites.
We know how competitive the online sphere is and how fast technology is changing the way we do business. That’s why we consider every aspect of your new website from what your needs are now in design and user experience through to how your website will stack up in the future with SEO strategies.
RESPONSIVE WEB DEVELOPMENT
Websites that are not mobile responsive lose conversions.
With around 70% of internet use being accessed through mobile in 2017, the number of mobile users is only on the rise. While some argue that their primary conversions are coming through desktop, we know that initial research is often performed on mobile with users shifting to desktop to convert.
If your website doesn’t work on mobile a user is unlikely to revisit you on desktop.
Google gives more visibility to mobile-friendly websites.
Why? Ultimately Google wants to deliver websites that give the best user experience. There are no tricks involved in doing this- we work hard to make sure our high-converting website design translates seamlessly to a smooth mobile experience that makes it easier than ever for all internet users to buy from you.
USER EXPERIENCE DESIGN
In every project our APEX Digital web design team completes, we start with strategic user experience design. This encompasses scientifically tested and proven ideas about how people navigate a page, including where their eyes travel through to where they typically look for certain elements.
The psychology of colour in Design.
Colour theory also plays a part in user experience design, helping to differentiate different elements of information, different moods and in directing what order the information on the web page should be digested.
Enhanced appeal with creative content.
Additionally, where visual elements such as images and video content will enhance the user experience by adding the right information at the moment the user desires it or breaks heavy content with a moment to rest the mind and process ideas.
BRANDING AND GRAPHIC DESIGN
When working with our web design team, we will also handle any branding and graphic design required to enhance your new website. Whether you’re after new branding for your small business or you’re already established there are different considerations.
Branding that matches your message.
For a new brand, we look at styles and colour palettes that are synonymous with your industry. We want to create something unique for you, yet doesn’t cause friction for your potential clients and customers.
For rebranding, we understand how important it is to not deviate so far from your recognised branding as to lose the recognition you have already gained. In these situations reviewing your colour palette and font while modernising your design may be the best option.
SEO FRONT-END DEVELOPMENT
Everyone wants a top of page organic ranking. However, being search-engine-optimised is a complex game. Our APEX Digital web development team knows what needs to be done on the front-end to be recognised by Google.
Satisfying Google algorithms.
Much of what Google prefers is based on great user experience from fast loading responsive web development through to page content matching the information Google accesses to index your website.
SEO front-end development.
If we’re creating your new website or updating your SEO through our front-end development services, you can be sure our web development team follows best practices to improve your organic ranking without using any dirty tricks.
When developing your website, our services can include conducting in-depth keyword research and analysis to create an SEO strategy. This feeds both our web development team and our SEO copywriting.
Enriching content with keywords.
SEO copywriting is an art. It takes long-tail keywords and creatively weaves those into content that your website visitors actually enjoy reading. By doing this, the copy on your website matches what people are searching for and confirms to Google that you’re a serious contender for organic search ranking.
Creating an SEO content strategy.
Beyond web design and development, we can create an SEO copywriting strategy that encompasses guest blogging with backlinks along with a content strategy for your website blog.
MARKETING READY LANDING PAGES
We know that at times your website needs to adapt quickly to maximise marketing opportunities. Are you running a special promo? Is your website outdated and in need of an overhaul, but you need a landing page ready ASAP?
Conversion optimised landing pages.
Our web design team is ready to tackle this task. When creating a marketing ready landing page, we combine all of the positive elements required for a great website into a landing page without the wait-time.
On-brand, fast set-up landing pages.
Despite how complex your existing website is, we can quickly set up an attractive, conversion optimised on-brand page that loads quickly and receives enquiries without your potential leads needing to navigate.
SHOWCASING THE BEST OF YOUR BUSINESS
Just as “clicks” by themselves are useless, the number of visits to your website is also useless–if they don’t convert to paying customers. So why have a website if it doesn’t bring in sales? Your website is often people’s first-and-only exposure to your business. So it must be effective at making them decide to pay you money for your products or services. And that’s precisely what our APEX Digital web design team accomplishes.
IT’S TIME TO SHOW THE WORLD
Join clients who enjoy 96% satisfaction
Apex Digital Marketing is a highly knowledgeable and professional team who proactively managed my campaigns for the last 1 year. I chose to engage them for my digital marketing as I found them trustworthy and responsive to my needs. Their level of communication and reporting is outstanding
Ande Andrea NYC
The team at Apex are sensational. The experience so far has been great. I have tried various agencies in the past but these guys have really over delivered, couldn't be happier. The results that we have had so far with SEO and business building have been amazing.
It's great to finally find an SEO company I can trust, so many in the past did not produce results. These guys look at every avenue in building a business up in search rankings. They even completely redesigned my website and developed it to make it more attractive to customers
I had some major problems with my existing website provider and Apex Digital came to my rescue! They were a pleasure to deal with and did exactly what they said they would. I have no hesitation in recommending these guys.